PRESS RELEASE
100 Years of L. A. Schmitt GmbH – Tradition Meets Future
Ludwigsstadt, July 2025 – This year, L. A. Schmitt GmbH celebrates a very special anniversary: for 100 years, the company has stood for high-quality cosmetics made in Germany – and for a unique combination of tradition, innovation, and responsibility.
Founded in 1925 by Ludwig A. Schmitt in Leipzig, the company grew from a small manufacturer of creams and oral care products for pharmacies into a modern, internationally operating cosmetics company. The market launch of the brand Escoderma in the 1930s laid the foundation for a product range that has grown over decades and still stands today for quality, effectiveness, and ethical corporate governance.
A Century of Change
Over the past 100 years, not only has the cosmetics industry evolved – social changes, crises, and economic challenges have also shaped the company. L. A. Schmitt has always responded with innovation: from the introduction of specialized sun care products in the 1960s, to international expansion in the 1970s, to the deliberate decision against mass production in times of globalization.
The relocation to Ludwigsstadt in 1953 marked an important milestone. Since then, the company has continuously invested in modern infrastructure, sustainable technologies, and an expanding product portfolio – most recently in 2021 with the energy-efficient renovation of the administration building and in 2023 with the construction of a state-of-the-art production facility.
A Celebration for the Region and the Future
In September 2025, the 100th anniversary will be celebrated with a festive ceremony. In addition to invited guests from politics, business, and long-term partners, the company will also open its doors to the public with an “Open House Day.” At the same time, the new production hall will be officially inaugurated – a symbol of L. A. Schmitt GmbH’s forward-looking course.
Securing the Future – Living Responsibility
Since 2018 under the management of Ivo Petschke and since 2022 owned by La Cultura Verde Ltd., L. A. Schmitt has been more internationally oriented than ever before, without losing its core values. Investments in the site, employees, and sustainable processes ensure stable jobs and long-term competitiveness.
“Our history is the foundation on which we build the future,” says Managing Director Ivo Petschke. “We combine proven principles with new ideas and technologies – always with the goal of providing people with responsible cosmetics.”
For the interested public, on Saturday, September 6 between 10:00 a.m. and 4:00 p.m., there will be an opportunity to take a look behind the scenes during the “Open House Day.” A highlight will be the chance to mix your own cream.
About L. A. Schmitt GmbH
Since 1925, L. A. Schmitt GmbH has been developing and producing high-quality cosmetics for pharmacies and the specialized trade. The company stands for “Made in Germany” quality, fair partnerships, and a passion for innovation. At its headquarters in Ludwigsstadt, with over 100 years of experience, new standards are being set in modern skin care.
