Raw materials form the basis of every cosmetic product. They determine not only the product’s efficacy, but also how it feels on the skin, its stability, shelf life and the legal feasibility of a formulation.

The choice of suitable raw materials determines whether,

• whether a product lives up to its promises
• how it feels on the skin or hair
• how well it can be produced, labelled and positioned

In short: without the right raw materials, there can be no good formula – and without a good formula, there can be no successful cosmetics brand.